Exploring the ARG reality

I don't know much about ARG. At first sight, maybe because I'm kind of lazy as a user or too pragmatic as a marketer, I see them complicated, requiring too much of an effort to be really engaging. But I...

Professor Layton and the Curious Village

The lovely illustration definitely makes the difference in the website launched by Nintendo to promote the videogame for DS "Professor Layton and the Curious Village". Developed by Pop the offers an immersive experience for kids who want to discover the...

Help the Honey Bees

I didn't know honey bees are in danger. I found it out today through a nice website created by Unit 9 and Goodby, Silverstein & Partners for Haagen-Dazs. Honey bee populations are disappearing, endangering the all-natural foods they help pollinate...

Run, Miss Piggy, run!

A mobile phone that can keep track of the calories you burn when you do sports is original (and weird). What is even more weird is the mini-site Casio has launched to support his cutting edge W61CA model. In this...

Lynx Anti Soap Squad

Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel. The website launches with a contest where guys can...

The other side of Motorola

I really like the website Motorola has launched in the US to present its government and public safety solutions. It's quite rare to find a B2B online marketing project in general, and it's even more rare to find a B2B...

Damn soccer boots

I've never heard of Nomis before, but they did a great job to start getting noticed. Have a look at the video below, it's a lovely piece of work by Johannes Leonardo directed by Woof Wan-Bau (no, it's not his...