Exploring the ARG reality

I don't know much about ARG. At first sight, maybe because I'm kind of lazy as a user or too pragmatic as a marketer, I see them complicated, requiring too much of an effort to be really engaging. But I...

Professor Layton and the Curious Village

The lovely illustration definitely makes the difference in the website launched by Nintendo to promote the videogame for DS "Professor Layton and the Curious Village". Developed by Pop the offers an immersive experience for kids who want to discover the...

Help the Honey Bees

I didn't know honey bees are in danger. I found it out today through a nice website created by Unit 9 and Goodby, Silverstein & Partners for Haagen-Dazs. Honey bee populations are disappearing, endangering the all-natural foods they help pollinate...

Run, Miss Piggy, run!

A mobile phone that can keep track of the calories you burn when you do sports is original (and weird). What is even more weird is the mini-site Casio has launched to support his cutting edge W61CA model. In this...

Lynx Anti Soap Squad

Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel. The website launches with a contest where guys can...

The other side of Motorola

I really like the website Motorola has launched in the US to present its government and public safety solutions. It's quite rare to find a B2B online marketing project in general, and it's even more rare to find a B2B...

Damn soccer boots

I've never heard of Nomis before, but they did a great job to start getting noticed. Have a look at the video below, it's a lovely piece of work by Johannes Leonardo directed by Woof Wan-Bau (no, it's not his...

In an Absolut world

How does your Absolut world look like? Whatever your vision is, there is room for it in an Absolut World. The vodka brand loves visions so much that it turned them into reality, creating a curious website with the help...

Adidas Originals Games

Very nice work by 180 Amsterdam. I would like to participate in Cafe Ping Pong... and you?...

Play With The City

Following the successful and multi award winning Nissan Qashqai 'skateboard' commercial, the car manufacturer just released the sequel. In this new ad the city literally comes to live with urban titans testing the Urban Proof statement. Pretty cool, if you...

Converse says Thank you!

To celebrate its 100th anniversary Converse has launched in Japan a "Thank you" project, to thanks its loyal customers and to involve them in a collaborative project to further promote its famous shoe model. But let's go into the details...

AdiDiesel: 83 time wasters

After Stella McCartney and Yohji Yamamoto, Adidas signed a new agreement with another big name in fashion: Diesel. For now it regards the Originals collection, and it's going to last four years. With such iconic lifestyle brands connecting expectations are...

Horseltest Red Cross

BuzzingBees points at an interesting hearing test, issued by the Norwegian Red Cross. It's something to experience, rather then describe, so please put up your volume and give it a try....

The Showdown Interactive

Sorry, this one is one of us, but I have to talk about it as we've spent so much time working on this lately... :) Last year, One Show asked us to develop the image for their Interactive competition in...

Bumllionaire

Once upon a time in the West... Toke Nygaard from K10K got his laptop broken, and so it was that the entrance to the portal became a page with a picture of that broken laptop and asking people to collaborate...

BBC version 2.0

The new BBC website is now online and is worth a visit. It has been designed like a netvibes or an iGoogle. You can cutomize the homepage: change its colour or the font, choose the topics you are interested into,...

Interactive baseball the Japanese way

As it usually happens when I post about Japanese websites, I have no idea of the reason why they did it, I guess just for self-promotion, considering that the only brand name on the site is the one of the...

Adobe's cards without a soul

Adobe is online with a new, impressive website, launched to promote its Creative Suite 3. Everything starts with a card. Move the scroll bar at the bottom to unveil a world of amazing animations created by Goodby, Silverstein & Partners...

KLM: Stop the Hassle

KLM Royal Dutch Airlines recently launched a Pan-European campaign called 'Stop The Hassle'. The micro-website, based on a 'user generated content' concept, should raise awareness around KLM.com and their hassle-free service. You can see the teaser video below. Responsible agency...

Old School Virals Return

In a return to old school virals ActionAid UK, have launched a viral campaign that allows their supporters to digitally dress up and make their own animation. It is designed to drive sign-ups to the ActionAid WhoPays? campaign, which is...

Inside North Kingdom

So, i guess this is my first post here, thanks Martina... and hi mom! :) Not a project actually, but days after the launch of the very impressive Coke Zero Game my good friend Paulo found this really nice video...

Leica's love stories

Scholz & Volkmer has launched an interesting website for Leica, the legendary compact camera brand that is currently trying to reposition itself and earn back the success of the past. Classical music, romance and a touch of mystery are the...

The history of the heart

The Heart exhibition at the Wellcome Collection explores the medical and cultural significance of the heart. Featuring exhibits from the Egyptian Book of the Dead, Leonardo da Vinci and Andy Warhol, through to live heart surgery. Interesting to discover such...

Axe launches Maneater advergame

Axe is online in The Netherlands with a new advergame: Maneater. Don't worry if you're a zombie, if your deodorant is Axe Dark Tentation girls will chase you anyway......

Beatboxing with Tele2

Surprisingly fun sampler concept for Tele2 in Sweden. An almost real dog is beatboxing and you can tell him what to do. This results in your own doggy style beatbox. It's in Swedish, but you will get the message. Agency...